The Guadalupe Blanco River Authority plays a vital role as a water service provider and resource steward within a 10-county area. They not only clean wastewater through their treatment plants, they also provide wholesale water to utilities in the Guadalupe River Basin. That’s in addition to a retail side of the business, leading environmental protection initiatives, and managing several popular parks.
Because they do so much, it’s not easy to effectively communicate who they are. We eagerly pursued their business because our experience creatively building brand awareness uniquely qualified us for the job.
We’ve already designed new logos and positioning lines, and will soon move onto creating a brand style guide that defines their brand promise, voice, value propositions, and messaging. Working with their Communications Department, we will launch the new brand look and elevate their brand perception.
It’s always a privilege to help a community leader with an important service establish themselves in the minds of the people they serve. It’s great to have GBRA on board!