Sylvia has over 17 years experience in the advertising industry. Over the years, she has worked on a number of Hispanic and general market accounts, including the CDC, Puerto Rico Federal Affairs Administration and the Tourism Board for Nuevo Leon (Mexico). Inquisitive by nature, Sylvia is always looking for new and creative ways to reach our clients’ target audiences in the most efficient way possible. She has a vast amount of experience placing national, regional and local TV, radio, outdoor, print and online buys for QSRs (Zio’s & Furr’s), automotive dealers (Cavender Auto Group), higher education (Alamo Colleges), and retail accounts (O’Krent’s). Sylvia is a music aficionado and enjoys creating one of the most genre-varied playlists in the history of Spotify.