Do numbers make you numb? When the spreadsheets roll out, do your eyes roll to the back of your head? Well, have a little Faith, because she is on the job! Faith has 20/20 vision into how your numbers should guide strategy to maximize the punch of marketing dollars. She’s a digital storyteller who recognizes patterns in data and pulls meaningful insights from them to tell a story that ends with success for your brand.
Faith comes from Texarkana (the Texas side, thank you very much), but put down roots in the nurturing soil of San Antonio as soon as she came here. Her heart for local nonprofit work and youth advocacy has taken her career from fundraising and grant writing for Boysville to community engagement with Visit San Antonio.
Faith caught on to digital early and started blogging and freelancing social media strategy, helping brands grow their online community. She even earned her Master’s in Communication Management from the University of Southern California.
At Anderson, Faith applies her expertise in Google Analytics and Tapclicks to make the numbers make sense for clients like AlamoOnline and Pizza Patrón. Whether you want to focus on channels that drive the most traffic or see how initiatives are affecting campaign goals, all you need is Faith!