We kept busy through the end of 2014 and hit the ground running in 2015 with lots of fun projects. Check the new website we developed for Salons by JC. This unique site targets prospective franchise owners, beauty specialists looking to lease space, and the general public in search of beauty and wellness services. While targeting multiple audiences within a single website proved to be trickier than we thought, we were able to compartmentalize content and design the navigation in a way that lets each group find what it’s looking for. Another great feature of the website is that it also gives franchise owners the ability to market their locations while operating under the Salons by JC brand umbrella.
We would also like to show you the TV spots we produced for the San Antonio Stock Show and Rodeo this year. We went with a more evocative approach this time because we wanted to focus on the rodeo as a lifestyle and tradition. To do so, we turned ode-like scripts into beautiful snippets of rodeo life beyond the show. Check out the collateral we developed to support this campaign, including print and outdoor.
We are also happy to share that we recently won a silver American Advertising Award for the intro video we created for our rodeo friends last year!
But we aren’t the only ones who have kept busy. Our friends and clients at the Valero Alamo Bowl also kicked off the year working hard to bring fans what they deserve: a matchup of the two highest-ranked teams in the history of the event. #14 UCLA and #11 Kansas State treated San Antonio, and the nation, to an exciting game ultimately won by the Bruins 40-35. We were honored to join the Valero Alamo Bowl team last summer and excited to help put together a new and improved website and TV campaign to support the game (now in its 23rd year). The new website features a unique user interface with improved navigation, easy ticket purchase process, and big visuals to complement a BIG college football game.