Our Team

We’re a team of talented and experienced people. We’re a collection of creative individuals who come from different backgrounds and experiences, but are united in our dedication to coming up with great ideas and unique approaches. We work hard but have fun doing it. And we’d love for you to get to know us better. We promise you’ll be even more impressed once you get to work with us.

  • Steve Caraghan

    Steve Carraghan

    IT

Chuck Anderson

CEO

One of the original founders of Anderson Marketing Group, Chuck has overseen both creative and account service duties on many accounts, from planning through implementation. Chuck graduated from Wabash College with a BA before spending two years with the Pentagon’s Naval Office of Information as Press Information Briefer, reporting directly to the Chairman of the Joint Chiefs of Staff. A past president of the San Antonio Advertising Federation and Silver Award Medal recipient, Chuck is also an International Film Festival Award Winner and two-time Clio Finalist. His involvement on key accounts includes interfacing with chief executives and business leaders throughout the community, creative direction for broadcast productions and marketing planning for many AMG accounts. Chuck has been instrumental in developing overall branding and positioning strategies for a number of accounts.

Julius Germano

Julius Germano

COO

Julius is a proud graduate of UT Austin with a BA in Communications (Radio – TV). During his time at UT, he served as national president of Alpha Epsilon Rho, an honor society for electronic media students. After his active service in Vietnam and honorable discharge from the United States Army-where he received both the Army Commendation and Vietnam Service Medals-Julius started his career in advertising working for a variety of television and radio stations in South Texas, including serving as Vice President for Spanish International Network (now Univision).

A past president of the San Antonio Advertising Federation, Governor 10th District and Silver Award Medal recipient, he has been with AMG since 1982, serving as Account Executive, President, and currently Chief Operating Officer and Partner. Julius has managed some of the agency’s longest held accounts and is our resident “car guy” serving as account supervisor on the Cavender dealerships since 1983.

Kim Gresham

Kim Gresham

President

A thirty-year veteran of the ad agency industry, Kim has expertise in all facets of marketing and advertising including brand positioning, media strategy and public relations. A graduate of Butler University with a Bachelor of Arts in Marketing Communications, Kim has developed marketing programs for a diverse client list ranging from retail to manufacturers and business-to-business operations. Specializing in strategic planning, Kim has been with AMG for over twenty years. Her primary responsibility is overseeing operations and all account activity at the agency. Kim is a Leadership San Antonio graduate and past member of the San Antonio Chamber of Commerce Board of Directors.

Chris Pawlik - Marketing Headshot

Chris Pawlik

Creative Director

Chris has over 20 years experience in advertising and design.  As AMG’s Creative Director, he provides global creative vision and direction for each client. He has extensive experience developing creative campaigns in print, online and broadcast to a wide variety of audiences and categories. Chris has worked with higher education (Alamo Colleges, University of Texas at Brownsville), retail (O’Krent’s Flooring), tourism/travel (Hyatt Resorts), food service (Zio’s Italian Kitchen), beer (Freetail Brewing Company, Bridgeport Brewing, Trumer Pils) and non-profit clients (Texas Baptists).     

 

Tiffany Gabaldon - Marketing Headshot

Tiffany Gabaldon

Associate Creative Director/Digital

Tiffany Gabaldon has over 10 years of industry experience, seven of which have been spent with AMG. Marketing is the latest in her long line of career paths, as she is, in fact, immortal. Born in 1524 in the highlands of Scotland (this explains her love of whiskey), she discovered her powers after being stabbed during battle with a rival tribe. In the late 1970s, she moved to the United States and settled in New York. A movie based on her life was released in 1986. She became bored with New York and moved to Texas – the hill country reminded her of home – where she attended the University of the Incarnate Word and received a BA in Computer Graphic Design. 

She is well-versed in designing for new media & web, along with creating award-winning campaigns for clients such as the South Texas Medical Center, San Antonio Stock Show and Rodeo, Valero Alamo Bowl, Freetail Brewing Co. and the University of Texas at Brownsville. When she’s not designing killer marketing materials, Tiffany can be found playing with her chocolate labs, Jager and Shiner, and doing anything outdoors.

Nick Rivas - Art Director

Nick Rivas

Art Director

Nick Rivas is an eight-year industry veteran whose tricks with Adobe Photoshop are almost as gnarly as his tricks with a skateboard. A graduate of the International Academy of Design & Technology (now Sanford-Brown University), he has worked with a number of clients in his career, including Tri-Lin Integrated Services and the Guadalupe Cultural Arts Center. During his four years at Anderson, he’s created killer designs for brands like Protection Engineering Consultants, Big State Electric, Zio’s and the San Antonio Stock Show & Rodeo.

Eddie Juarez Marketing Headshot

Eduardo Juarez

Art Director

Eduardo Juarez is an award-winning art director and graduate of the University of Incarnate Word. As a student, his natural design talents earned him multiple awards for his packaging, logo and poster designs including a National American Advertising Federation Award for publication design. 

Before joining Anderson Marketing Group, he interned for the historic Hispanic agency, Bromley Communications, and on the client side for H-E-B. As a professional, Eddie has won multiple American Advertising Federation Awards for his package design on Freetail Brewing and collateral for the The McNay Art Museum. 

Eddie’s attention to detail and design acumen has positioned him as the lead art director on the agency’s largest account, The Alamo Colleges District. He’s also the lead art director on La-Z-Boy Furniture, The McNay Art Museum, and provides support on the Freetail Brewing and Valero Alamo Bowl accounts. 

His aesthetic is a blend of his California roots and San Antonio upbringing. Sneakerhead doesn’t begin to describe his love for shoes. He’s inspired by the different colorways, textures and styles from the iconic shoes of his childhood. That influence, along with many others, can be felt in his work whether it’s a motion graphics video for the launch of a new product, behind-the-scenes on a video shoot for broadcast, or in the studio refining collateral design.  

Matthew Keller Marketing Headshot

Matthew Keller

Copywriter

Matthew discovered his natural ability to craft and communicate a story very early in life. Since then, he has written two books, dozens of short stories, and maintains a blog of life’s adventures.

Matthew’s professional writing experience includes creative writing, tutoring academic writing, technical writing, and copywriting.

While at TBWA in New York, Matthew wrote headlines, podcast spots, and creative concepts for McDonalds, BNY Mellon, and Nissan. At Anderson, he writes everything from headlines to web content across our client base, including Freetail Brewing, the Valero Alamo Bowl, South Texas Medical Center, the Alamo Colleges District, and Zachry Corporation.

He’s a proud graduate of St. Mary’s University where he was honored for his dedication and work ethic with the Presidential Award and Excellence in Marketing Award.

Being born on Christmas, Matthew uses his writing talent to make a gift of himself to others. Away from his writing desk, Matthew may be found reading Chesterton, playing tennis, and tickling pianos across San Antonio.

Carlie McCrory - Social Media Specialist

Carlie McCrory

Social Media Specialist

Originally from Chicago, Carlie came to San Antonio to attend Trinity University, but quickly fell in love with the coffee shops and food culture of the city. While earning her Bachelor of Arts in Communication, she secured two internships at local agencies and developed a diverse background in social media marketing.

Carlie went on to manage the marketing for 34 Papa John’s locations while at Pizza Venture. She is also the content creator and curator for Eats in Town, a popular Instagram account featuring the best in food from national and local brands. Other accounts Carlie has run social media for include Boudro’s Texas Bistro, Bubble Bath Carwash, and the Papa John’s Tucson.

Her experience crafting engaging social media campaigns, creating business partnerships that generate sales, and implementing innovative social media strategy has given her the knack for turning followers into customers and customers into advocates.

As AMG’s Social Media Specialist, Carlie manages all our social accounts, including Freetail Brewing, Fratello’s, La-Z-Boy, and the South Texas Medical Center. Her skilled eye for photography, design, videography, and drafting effective copy are assets to our clients. Carlie also contributes her insight to strategy and creative campaigns across our client base.

When she’s not driving leads on social media, Carlie can be found exploring San Antonio’s food scene and trying specialty beverages. And she’s always down for the barbacoa from El Milagrito Café on Woodlawn.

Soeurette Shook Kelly - Marketing Headshot

Soeurette Shook-Kelly

Director of Corporate Development

Soeurette Shook-Kelly is just as competitive in business as she is on the tennis court. Don’t take her up on a “friendly” game on the hard court. Trust us. Soeurette has over 25 years experience in marketing and advertising, including categories such as higher education, QSR (YUM! Brands – Pizza Hut, KFC), banking (Broadway Bank) and transit (VIA Metropolitan Transit).

In her nine years at AMG, Soeurette has managed the account service department, along with leading the agency’s business development activities. She is a specialist in managing local, regional, and national brands, including a variety of our high profile accounts such as Alamo Colleges, Zio’s Italian Kitchen, Furr’s Fresh Buffet, Hyatt, and Joeris General Contractors.

Throughout her career, she has been appointed to various task forces, including the National Hispanic Taskforce and the Marketing Advisory Committee (MAC) for Pizza Hut, Inc. She specializes in strategic planning and brand development and is a past board member of the American Advertising Federation. Soeurette’s love of animals can only be rivaled by her love of good oral hygiene.

Dennis Ayotte Marketing Headshot

Dennis Ayotte

Account Executive

Dennis is the agency’s self-proclaimed foodie. He makes avocado toast topped with smoked salmon in the agency kitchen on the regular; and he puts dollops of ice cream in his coffee because he claims it makes it extra frothy. Bougie much?

Aside from a diverse palate, he brings over 10 years of professional experience with an extensive background in media and marketing. As a former reporter and editor for one of Texas’ most historic bilingual publications, Dennis covered sports, entertainment and politics. His assignments afforded him opportunities to interview some of his childhood idols like Nolan Ryan, Dan Rather and John Leguizamo.

He joined the Anderson team in 2018, bringing with him knowledge from various marketing verticals, such as sports and entertainment, automotive, foodservice, nonprofit, health and fitness and business-to-business. At Anderson, he serves as an account lead on Freetail Brewing Company and the Valero Alamo Bowl, among others. Some of his former accounts include the San Antonio Spurs, Nissan, IHOP, Planet Fitness, and American Payroll Association. He considers himself a hybrid marketer—well versed in traditional marketing methods and always exploring the latest digital marketing practices.

Shoutout to his rescue pup, Beckham, a.k.a. his no. 1 (sorry bae…and mom) and his 6th grade teacher Mrs. Davis for always telling him he could achieve anything he put his mind to.

Sylvia Treviño - Media Planning & Buying

Sylvia Treviño

Media Director

Sylvia has over 17 years experience in the advertising industry. Over the years, she has worked on a number of Hispanic and general market accounts, including the CDC, Puerto Rico Federal Affairs Administration and the Tourism Board for Nuevo Leon (Mexico). Inquisitive by nature, Sylvia is always looking for new and creative ways to reach our clients’ target audiences in the most efficient way possible. She has a vast amount of experience placing national, regional and local TV, radio, outdoor, print and online buys for QSRs (Zio’s & Furr’s), automotive dealers (Cavender Auto Group), higher education (Alamo Colleges), and retail accounts (O’Krent’s). Sylvia is a music aficionado and enjoys creating one of the most genre-varied playlists in the history of Spotify.

Orlando Villaseñor - Web Developer

Orlando Villaseñor

Senior Web Developer

Orlando has created web-based solutions for a variety of marketing problems for over five years. He is a full-stack web developer and continues to learn and incorporate new technologies, libraries, APIs, and frameworks into projects. Orlando attended UT Austin, and is a graduate of Code Up, an intense training program for software engineers. He has experience using different frameworks such as AngularJS, jQuery, Twitter Bootstrap, WordPress, and Laravel (MVC) for PHP.

His client experience includes development work for Freetail Brewing Company, Salons by JC, The Ecumenical Center, and the San Antonio Economic Development Foundation.

Josh Rodriguez Marketing Headshot

Josh Rodriguez

Front-End Web Developer

A true artisan of the digital age, Josh has accrued five years of experience as a web developer and digital designer. He has crafted designs for large nonprofits like El Buen Samaritano in Austin, as well as small businesses like Montoya Electric in Chicago.

Josh applies his skilled eye for design to Anderson’s front-end web development and the overall design process. He creates an excellent user experience by ensuring the visual elements users interact with are responsive and functional across all devices. A few visual elements he creates are HTML5 banners, animations, and landing pages, all custom-made to fit clients’ needs. Josh also strategically designs websites with a seamless content flow that engages audiences and generates leads. He is proficient in JavaScript frameworks, responsive design, cross-browser testing, and code versioning tools.

At Anderson, Josh has developed web and design for some of our largest brands, including Freetail Brewing, the Valero Alamo Bowl, Hyatt Regency Hill Country Resort, and Big Brothers Big Sisters.

Marisa Moss - Marketing Headshot

Marisa Moss

Production Manager

Marisa Moss’s love for sports and entertainment followed her throughout her life. Her interest in marketing and communications drove her to attend the Fashion Institute of Design & Marketing. From there, she began working at Intertrend, an Asian marketing agency in LA, and even worked as a hip-hop artist promoter. At AMG, she will be overseeing the creative workflow process, ensuring that our work is done on time and within the client’s production specifications. When Marisa is not overseeing the agency’s workflow, she’s giving back to the community through her work with half way houses, like the women of the Grace House, and in prison ministry.

Steve Caraghan

Steve Carraghan

IT

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