We’re pretty particular about our salsa in San Antonio. So back in the ‘90s, we wanted everyone to know how authentic salsa is supposed to taste. That’s why we did our best to convince restaurants all over the country to start carrying the genuine article, Pace Picante Sauce.

These print ads may come across as quaint, but in the days before digital design, they were a real achievement. Large format photography, posed actors, and some good old-fashioned art direction did the trick. No one thought it could be done. We did it, and they went nuts.


Pace Picante Sauce Ads