Given AMG’s extensive experience in higher education marketing, we’re always looking for a college ready to take its brand to the next level. So we jumped at the opportunity to pitch for Del Mar College’s (DMC) agency of record and media buying RFP. A comprehensive community college serving a diverse student population of 22,000 each year, DMC empowers those students to achieve their dreams through quality programs, a highly qualified faculty and affordable costs. The college was founded in 1935 in Corpus Christi and has grown to be consistently ranked among the top community colleges in the country granting associate degrees to Hispanic students.
DMC was looking for an agency with high-end video and production capabilities and a record of quality, budget and timeline control with other higher education institutions. They also wanted a partner skilled in Hispanic marketing that can stay on top of digital, mobile and social media trends. Sound like anyone you know? AMG fit the bill perfectly, and then some. We’ll be handling the branding, creative development and media buying for video, radio, mobile, print and outdoor. We’re looking forward to driving enrollment and helping DMC build partnerships by emphasizing the college’s many strengths, so even more students can achieve their dreams.