Reshaping futures. Building leaders. It’s what the Alamo Colleges are all about. These words are the positioning that we developed for this wonderful client and they do more than just complement their logo on all of the advertising and collateral. These four words beautifully and simply summarize what the Alamo Colleges do for students and in turn the San Antonio Community.
Of course, in order for any strategic plan to be successful, all participants need to understand their roles. How to communicate that to more than 4,000 employees, including faculty, administration, and staff might seem daunting to some, but for us it was a no brainer. Dr. Bruce H. Leslie, the Alamo Colleges Chancellor, is a natural on-screen and was ready to film as many takes as need to concisely communicate this message. And because something this important requires more than just one 3-4 minute video, a 4-part video series was developed. We are halfway through the deployment of this messaging and the client is enthusiastic about the response that’s been received.
If you are interested in seeing the first two videos, they can be viewed on Alamo Colleges YouTube channel.