A strong belief we hold at AMG is that good creative is useless if nobody hears or sees it. That’s why we invest significant time and resources into strategic media planning and buying – and why we hire dedicated and knowledgeable people who ensure that budgets are applied in efficient and effective ways. People like our Media Director, Sylvia Treviño.
Sylvia’s 20+ years of experience in placing TV, radio, outdoor, print, and online buys for clients across all sectors have given her a diverse portfolio. She’s handled media strategy for national companies like Pizza Hut, and regional businesses like Cavender Auto Group, with a special expertise in Hispanic media buys. With 5 years at AMG, Sylvia has made a passion of gathering, sorting and analyzing data to make the best decisions for our wide range of clients.
If you’ve ever talked with Sylvia, you know how well informed she is on the intricacies of mass media and the latest media trends. She’s always ready to explain the strategy behind her buys and back it all up with proven research.
“I like to understand data sources to make sure the numbers are based in reality. That’s why I love how AMG invests in reliable ratings data like Nielsen Answers and Scarborough to support our strategy with a wealth of insights and research.”
Sylvia is always pushing herself to learn more by reading trade magazines and e-marketer reports. The ever-changing digital landscape is one of the challenges she strives to keep up with.
“Digital is truly the new frontier and there’s something new to learn every day, so that’s where I apply a lot of my energy. I’ve learned it’s not all about quantity. It’s about finding the best platform to reach the right consumers at the right time wherever they are to drive leads. The cheapest ad buy is not always the best ad buy.”
Sylvia’s the perfect embodiment of our agency philosophy to work hard but have fun doing it. She’s dedicated to her job but doesn’t let it interrupt her personal life. She loves spending time with her eight-year-old and three-year-old grandchildren, listening to Spotify, and watching her favorite mafia shows on TV.
“AMG treats us like people and recognizes that some things like family are more important than work, and so they give time for that. I absolutely love working here.”