Freetail Brewing Co., which brews San Antonio’s most innovative beer recipes and cooks up to-die-for pizzas, was due for a new website. Their old one didn’t showcase their distinctive brews or reflect the growth they’ve seen since opening their doors in 2008. Our biggest challenges were to incorporate engaging user experience elements and new SEO-driven copy based off Google analytics we were tracking. The copy also had to capture the upbeat personality of Freetail and the San Antonio culture that’s part of their brand.
Our solution: to redesign a fully custom website with scroll-based animation and parallax effects to give the site a natural flow. We added new images, colors, navigation features, headlines, and about us copy. Snappy one-word descriptions now tell users what they need to know to find the right beer for them. Our designers achieved a look as vibrant, clean, and fresh as the brand itself.
Now Freetail has the site it needs to handle the growth it’s set for. Visit Freetail’s brews page and see for yourself how AMG’s cutting-edge development capabilities pair with our compelling copy.