Each year, The Ecumenical Center holds its annual Legacy of Hope Luncheon. The event focuses around a celebrity or well-known speaker that comes to share their triumph in mental wellness and health. “It’s a great event that brings awareness to these important community issues,” says Jacqueline Yarrington, AMG’s Account Executive for The Ecumenical Center.
The event focuses not only on the speaker, but also on fundraising for The Center. Attendees socialize over lunch and enjoy each other’s company before the speaker comes to the stage. But socializing isn’t all the Legacy of Hope Luncheon is about. “This isn’t a publicity event or just a fundraiser,” says Mary Beth Fisk, CEO and Executive Director of The Ecumenical Center, “It’s to spread goodness. To spread awareness of these illnesses. To give people hope.”
This year’s speaker, Mariel Hemingway, granddaughter of author Ernest Hemingway, was invited to speak about how she survived and thrived despite her family’s struggles with mental illness, alcoholism, and suicide.
The Center not only recognizes the speaker, but also presents a special tribute to an individual who has helped to make The Center what it is today. This year, Reverend Doctor Louis Zbinden was honored with the ‘Legacy of Hope’ award for his service to The Center and the community as a whole.
The AMG team has worked with The Center as agency of record for three years developing advertising and marketing strategy, as well as creative development of marketing materials. For the Legacy of Hope Luncheon, we spent time developing the event graphics, program, posters, mailers, flyers, brochures, invitations, and eblasts.