Since 2011, AMG has been working with Food Management Partners (FMP), a San Antonio-based restaurant management company. Our work with FMP began on a few accounts, but now AMG provides design and copywriting services for nearly 300 FMP restaurant locations nationwide.
Chances are you’re probably not familiar with FMP, the brand behind regional restaurants like Carrows Restaurants, Coco’s Bakery, Country Buffet, Don Pablos, Furr’s Fresh Buffet, Hometown Buffet, Hops, Old Country Buffet, Ryan’s, Tahoe Joe’s, and Zio’s Italian Kitchen. But FMP provides operations management of these restaurants in over 36 states. They also manage additional companies within the food industry, and have owned other national brands like Buffalo Wild Wings, Smash Burger, and Little Caesars.
“Working with FMP is like working with like 10 clients at once,” says Reed Hartman, copywriter on the FMP account. “Switching back and forth between so many brands that all have different voices and personalities is challenging, but that’s what makes it fun.”
AMG works closely with FMP to design and produce a variety of print and digital materials, including:
- Digital advertising
- Direct mail print
- Menus and inserts
- Pre-roll video
- POP & POS creative
- Retention & E-Club design
- And more!
Check out some of our great work for FMP bellow, and keep an eye out for more of AMG’s creative at an FMP restaurant near you!