The AMG team brainstormed several solid directions for the Alamo Colleges District’s annual summer campaign to increase enrollment. We liked the message of “It’s more than just your basics” because it reversed a common misconception about community college. The concept was also scalable so we could address nontraditional students more directly with a second 30-second spot called “Get More.” We reinforced our English and Spanish TV spots with digital HTML5s, outdoor, and print media buys, as well. Check out all the ways the Alamo Colleges District offers students real opportunities for real jobs with high earning power.