University of Texas at Brownsville renews contract with Anderson Marketing Group
San Antonio, TX – The University of Texas at Brownsville, a member institution of The University of Texas System, chooses Anderson Marketing Group to continue as its Agency of Record for an additional two years.
Anderson Marketing Group, one of the largest full-service marketing and advertising agencies based in San Antonio, was first chosen as the UTB Agency of Record in November 2008.
Over the past three years, UTB and Anderson Marketing Group worked together to strengthen the branding of the partnership between UTB and Texas Southmost College, and to increase recognition of the institution’s level of excellence and accessibility with the launch of the “Knowledge Knows No Boundaries” campaign.
Anderson Marketing Group’s responsibilities include assisting UTB in marketing UTB as a separate institution and highlighting the university’s focus on transforming education in the Rio Grande Valley. Goals will be achieved through continued strategic planning and use of mass and personalized media relevant to the varied audiences with which UTB communicates.
“Anderson Marketing Group was selected because of their proven track record with our university brand, and their innovative and integrated use of technology to target our marketing,” said Meloney Linder, UTB’s VP of Institutional Advancement.
AMG is looking forward to the continuation of this partnership.
“We are very excited to continue our relationship with UTB. Over the last three years, we’ve seen significant increases in brand awareness and enrollment numbers. It is great to be a part of their success,” said Kim Gresham, AMG President.
Anderson Marketing Group was established in 1970 as Anderson Advertising. AMG has evolved into one of the largest and most experienced marketing firms in the Southwest. With a staff of 35 marketing professionals, AMG offers clients creative development & graphic design, account and project management services, media planning & buying, interactive/web production, video and audio production and social media marketing. More information on AMG is available at http://andadv.com. Follow AMG on Facebook- www.facebook.com/andersonmarketing, or on Twitter- @AndersonMktg.
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